Post by ruhaimaromana22 on Nov 6, 2024 2:16:07 GMT -5
You have probably noticed that the audience of active buyers in 2017 differs from the same segment, say, in 2007. But most companies in Russia do not understand the value of customers "who do everything with a smartphone" - the value of the millennial generation. Meanwhile, they are increasingly confidently occupying the center of the solvent audience of the market, and they are being caught up by the younger generation of centennials, who cannot imagine their lives without instant messengers.
Even if a business is happy with how applications are received through traditional communication channels - by phone, email, word of mouth - if it is focused on long-term development, then sooner or later it will have to change.
In 2017, solvent men and women social media marketing service aged 25–35 are not the same people they were 10 years ago. Today, it is a different generation, with different values and needs.
What kind of company should you want to work with?
To answer this question, you need to figure out:
how the Internet has influenced the needs and values of modern customers;
what they expect from business;
which company they will trust.
Knowing the answers to these questions will help you become “your” company for your clients.
How the Internet has affected modern customers
Over the last 10 years, technology has changed the world significantly. Even our sense of time has changed - we can do much more in an hour than we could back then. After all, thanks to our smartphones, we solve several problems at once: we go to work, simultaneously choose a jacket in an online store and inform our boss in a messenger that we are delayed due to a traffic jam. Over the last 10 years, the development of the Internet has changed almost all social processes: from work to shopping and communication.
Internet in the lives of Russians 10 years ago and now
daily internet audience 2007_2017Dynamics of Internet Penetration in Russia
The infographic shows how much the attachment to the Internet has grown in Russia. The penetration of technology has had the greatest impact on the consciousness of people who were born with the Internet and those who have never seen a world without the Internet and smartphones. These two generations will be the ones that will bring profit to businesses in the near future: millennials (18–35 years old), also called “Generation Y,” and centennials — “Generation Z” (under 17 years old).
increasing the mobile audience of usersSource of data for 2007 and 2017 .
Who are millennials and centennials?
Millennials
According to Rosstat, there are 23 million representatives of Generation Y in Russia. By 2020, they will make up more than a quarter of the economically active population of the country. During their childhood and growing up — 1980-2000 — they experienced the collapse of the USSR, terrorist attacks, military conflicts, the rapid development of communications, digital technologies, the Internet, and mobile communications. Millennials are used to everything changing too quickly. Therefore, they do not believe in a distant result and do not like to wait. They really value psychological comfort.
One of the main differences between millennials — Generation Y — and the previous generation X is continuous Internet communication.
More than 15% of such people are constantly online, 30% keep blogs and share information. Some psychologists call Generation Y "electronic people": they have mailboxes in all known mail services, accounts in all social networks and messengers, they use the services of several mobile banks.
They are multitaskers in using communication tools: they can simultaneously communicate with several people in messengers, check their mail, social media feeds, and read an article. They prefer to communicate with friends, colleagues, and loved ones in social networks and messengers rather than on the phone, and use applications rather than calling or going to the company office.
Thanks to the development of communications, it is in Generation Y that such a type of employment as remote work or freelancing has become very popular.
Centennials
The number of representatives of the next generation after Y — Generation Z or centennials — will reach 28 million in Russia by 2018. They are developing in the age of chats and communities. They are together, but each on their own smartphone, at home. They are characterized by high social activity and the need to constantly exchange information. They are independent in their judgments and do not like strict rules, do not recognize authorities, preferring to communicate as equals.
Even if a business is happy with how applications are received through traditional communication channels - by phone, email, word of mouth - if it is focused on long-term development, then sooner or later it will have to change.
In 2017, solvent men and women social media marketing service aged 25–35 are not the same people they were 10 years ago. Today, it is a different generation, with different values and needs.
What kind of company should you want to work with?
To answer this question, you need to figure out:
how the Internet has influenced the needs and values of modern customers;
what they expect from business;
which company they will trust.
Knowing the answers to these questions will help you become “your” company for your clients.
How the Internet has affected modern customers
Over the last 10 years, technology has changed the world significantly. Even our sense of time has changed - we can do much more in an hour than we could back then. After all, thanks to our smartphones, we solve several problems at once: we go to work, simultaneously choose a jacket in an online store and inform our boss in a messenger that we are delayed due to a traffic jam. Over the last 10 years, the development of the Internet has changed almost all social processes: from work to shopping and communication.
Internet in the lives of Russians 10 years ago and now
daily internet audience 2007_2017Dynamics of Internet Penetration in Russia
The infographic shows how much the attachment to the Internet has grown in Russia. The penetration of technology has had the greatest impact on the consciousness of people who were born with the Internet and those who have never seen a world without the Internet and smartphones. These two generations will be the ones that will bring profit to businesses in the near future: millennials (18–35 years old), also called “Generation Y,” and centennials — “Generation Z” (under 17 years old).
increasing the mobile audience of usersSource of data for 2007 and 2017 .
Who are millennials and centennials?
Millennials
According to Rosstat, there are 23 million representatives of Generation Y in Russia. By 2020, they will make up more than a quarter of the economically active population of the country. During their childhood and growing up — 1980-2000 — they experienced the collapse of the USSR, terrorist attacks, military conflicts, the rapid development of communications, digital technologies, the Internet, and mobile communications. Millennials are used to everything changing too quickly. Therefore, they do not believe in a distant result and do not like to wait. They really value psychological comfort.
One of the main differences between millennials — Generation Y — and the previous generation X is continuous Internet communication.
More than 15% of such people are constantly online, 30% keep blogs and share information. Some psychologists call Generation Y "electronic people": they have mailboxes in all known mail services, accounts in all social networks and messengers, they use the services of several mobile banks.
They are multitaskers in using communication tools: they can simultaneously communicate with several people in messengers, check their mail, social media feeds, and read an article. They prefer to communicate with friends, colleagues, and loved ones in social networks and messengers rather than on the phone, and use applications rather than calling or going to the company office.
Thanks to the development of communications, it is in Generation Y that such a type of employment as remote work or freelancing has become very popular.
Centennials
The number of representatives of the next generation after Y — Generation Z or centennials — will reach 28 million in Russia by 2018. They are developing in the age of chats and communities. They are together, but each on their own smartphone, at home. They are characterized by high social activity and the need to constantly exchange information. They are independent in their judgments and do not like strict rules, do not recognize authorities, preferring to communicate as equals.